Monterey, CA – August 22nd, 2025
Athlete's Thread, the leading provider of NIL (Name, Image, Likeness) merchandise for college athletes, is excited to announce its latest partnership with Cal State Monterey Bay. This initiative opens up a new avenue for all Otters athletes to build and expand their personal brands through custom merchandise.
Through this partnership, every athlete at CSUMB now has the opportunity to opt-in and immediately begin selling their own branded merchandise. Athlete’s Thread offers access to over 60 custom products, including shirseys, hoodies, sweatshirts, bomber jackets, jerseys (where applicable), and much more. This wide range of products allows athletes to connect with fans in a personalized and meaningful way, creating a lasting impression on and off the field.
This is more than just a chance to earn; it’s an empowering opportunity for athletes to take control of their personal brand, engage with their community, and establish a legacy that goes beyond their athletic achievements. With earnings ranging between 15-25% of sales, athletes can directly benefit from the support and enthusiasm of their fanbase, turning their hard work and dedication into a profitable venture.
“We’re thrilled to launch this partnership with Athlete’s Thread and thankful for Nexus Licensing facilitating this exciting new opportunity, It’s a meaningful step forward in supporting our student-athletes, giving them the chance to benefit from their name, image, and likeness. At the same time, it offers our community, family, friends, and fans a new way to show their pride and connection to the Otters.” - CSUMB Athletic Director, Kirby Garry
Signing up is simple, and athletes can start their NIL journey today by visiting: Join Our Team – Athlete’s Thread. Additional details about the program and its benefits are also available on the same page.
Athlete's Thread is proud to partner with over 45,000 student-athletes and more than 350 colleges across the nation, making it the leading platform for athletes seeking to monetize their NIL rights through merchandise. This partnership with CSUMB is a significant milestone, offering athletes the tools and resources to build and grow their personal brands, connect deeply with their audience, and drive their own success in new and innovative ways.